The new magazine will be a “quarterly coffee table-style book.”.There it states that part of Easyriders’ new direction of the company and the magazine includes: On Augthere is more troubling information on the Easyriders Magazine Facebook page in the “About” section. Without a doubt, Bandit’s information on the future of the Easyrider was enlightening … but obviously not in a good way. Towards the end of the short article it said that “Dave Nichols and Beatnik were let go.” Notably, Dave was the editor and Beatnik was an important part of the company too. Our thought was whatever happened to the focus being about the AMERICAN biker? Later we found that the new owners are Canadian.įurthermore, in the article it states that the new owners of Easyriders held their “creative meeting in Canada.” Our thought was whatever happened to the focus being about the AMERICAN biker? Later we found that the new owners are Canadian. – Furthermore, in the article it states that the new owners of Easyriders held their “creative meeting in Canada.” – This doesn’t sound like the spirit of Easyriders will continue. – Melrose in Beverly Hills?!?! How can someone who doesn’t know who Lichter run a 50 year old BIKER company? – Some clothing store guy now owns Easyriders? So there are a number of troubling things with the above. The guy had never heard of Michael Lichter.” In addition, for decades he was THE photographer of Easyriders Magazine.Īfter a lot of knocking on doors Lichter was eventually able to “… speak to one of the new partners, who owns StrongHold, a clothing shop on Melrose. As you probably know, Lichter is THE most well-known motorcycle photographer.
#Easy rider magazine art archive#
In Bandit’s article he notes that Michael Lichter went to go check on his photo archive at the Easyriders headquarters. In addition, he gets good information early because he knows a lot of key people. Then in July of 2019 we found an article by Bandit on If you do not know, Bandit has been in the biker industry for decades. Early Information on the Changes at Easyriders Subsequently, we began searching for answers to find out what was going on and why Easyriders closed. So it came as no surprise that there are a lot of loyal subscribers and followers who were not happy to say the least. So if you had a subscription you were not going to get the magazine. For instance the Magazine’s site was shut off, the site’s domain was up for auction, their Facebook activity fell off, etc.Įven worse there was an announcement that Easyriders will no longer be printed. Especially surprising was that one day pretty much everything related to Easyriders online goes silent. Then in 2018 Teresi announces that what is left of the iconic brand is up for auction. Additionally some of the people with experience that left the company and their replacements do not have similar experience. And eventually the size of the staff shrinks. Then the number of Bike Shows and Rodeos held each year were cut back. Also, the quality of the attractions at the events began to drop. In addition, the attendance at the Easyriders events began to have huge declines. Over the years the magazine sales slowly went down. Then years later the Biker Rodeos and Motorcycle Shows began. Then under the leadership of Teresi, Easyriders Magazine became an iconic American biker name. And the legal name of the company chosen was Paisano Publications.
First, Joe Teresi and others started the company in 1970. Why did Easyriders Magazine Close? Who Owns Easyriders Now? What is the future of Easyriders Magazine, Motorcycle Rodeos, and Bike Shows? These are some of many questions revolving around what happened to Easyriders.īut before we go into what is happening with Easyriders here is a brief history of the company. Home > Easyriders Magazine What Happened to Easyriders?